TheySaid: Turn Boring Surveys into Real Conversations

TheySaid replaces static surveys with conversational AI that probes answers in real time and summarizes themes across thousands of responses. In plain terms: instead of asking a checklist of boring questions and getting a pile of half-thought answers, TheySaid talks back to respondents, asks follow-ups, and groups the results so you can actually use them. This tool is especially helpful for small businesses that want clear customer feedback without hiring a research team.

If you run a cafe, a local shop, a SaaS startup, or a small marketing agency, TheySaid can help you learn what people really think—fast. It makes feedback feel like a chat, which means better response rates and richer answers. That gives you practical insights you can act on, without drowning in spreadsheets.

Use case 1: Gather customer feedback in a more engaging way

Standard surveys get low response rates because people don’t want to fill out a boring form. TheySaid turns the survey into a short conversation. For example, a coffee shop can ask “How was your latte?” and if the customer says “too bitter,” the AI can follow up with “Was it the roast, the temperature, or something else?” That follow-up often yields the exact fix you need—change beans, tweak brewing time, or adjust milk steaming.

Use case 2: Analyze customer sentiment and trends quickly

TheySaid doesn’t just collect words. It scans thousands of responses and finds themes like “slow service,” “great taste,” or “confusing checkout.” That means you can spot trends quickly—are complaints rising about delivery times? Are mentions of a feature jumping after an update? Instead of reading every reply, you get a clear summary of what matters.

Use case 3: Improve product development based on real-time insights

If you’re building a product, early feedback is gold. Send a conversational survey to beta users and ask what they love and hate. The AI can dig deeper when someone says “confusing onboarding,” revealing whether it’s a terminology problem, a missing tutorial, or a UX bug. That helps you prioritize fixes that actually move the needle.

Use case 4: Enhance employee engagement through interactive surveys

Internal surveys can feel tense or ignored. TheySaid makes them feel like a safe chat. Ask employees about workload, management, or company culture and get honest, nuanced answers because the tool probes sensitively where needed. HR can spot recurring themes and plan targeted interventions—training sessions, process changes, or clearer role definitions.

Use case 5: Streamline market research processes

Market research often takes time and money. With conversational surveys, you can run quick campaigns to test new ideas: price sensitivity, package design, or ad copy. The AI asks follow-ups that uncover why people prefer option A or B. That means you get to market faster with evidence-backed decisions, not guesses.

Pricing summary

Pricing information was not available at the time of writing. Check the TheySaid website or contact their sales team for current plans and small-business options.

Pros and cons

• Pros
  • Makes surveys conversational and more engaging, boosting response rates.
  • Automatically summarizes themes across thousands of responses—saves time.
  • Probes follow-up questions in real time for richer, actionable answers.
  • Useful across functions: customer success, product, marketing, and HR.
  • Scales from small pilots to larger research efforts without hiring extra staff.
• Cons
  • Conversational AI may need tuning to sound right for your brand voice.
  • Depending on the plan, costs could add up for very high volumes of responses.
  • Some respondents may still prefer short, checkbox-style surveys.
  • Requires some setup to create smart follow-ups and interpret summaries reliably.

Conclusion

TheySaid is a neat tool for small businesses that want real feedback without the fluff. It turns dusty forms into short, friendly conversations and gives you clear themes you can act on. If you’re tired of guesswork—about customers, products, or your team—this is the kind of tool that points you toward real answers.

Ready to stop guessing and start hearing what people actually mean? Try a conversational survey and see how much easier decisions become.