Guru

Guru: Your AI Source of Truth for Small Businesses

If your team wastes time hunting for answers, Guru might be the helpful friend you didn’t know you needed. Guru becomes your AI source of truth through verified company knowledge that answers questions with citations. It’s built to give fast, consistent answers to employees so information doesn’t live in a dozen Slack threads and someone’s head anymore.

Who benefits? Small businesses with 5–200 people, especially those that are growing fast and need clear, repeatable ways to share knowledge. If you’ve ever had two versions of a company policy floating around or spent half a day onboarding someone because the docs were messy, Guru is designed to make that pain go away.

Use case 1 — Provide quick answers to employee queries

Think of Guru like an internal Google for your company. Employees type a question — “What’s our refund window?” or “Who approved vendor X?” — and Guru pulls the answer from verified sources. This saves time for everyone and avoids that awkward moment when someone emails the whole team to ask a simple question.

Use case 2 — Ensure consistent information across teams

When marketing, sales, and support all use the same verified answers, customers get the same story no matter who they talk to. Guru stores a single source of truth and surfaces it wherever people work (browser, Slack, or CRM), so you stop getting conflicting replies and start sounding like a coordinated business.

Use case 3 — Reduce time spent searching for company policies

Policies, SOPs, and internal procedures can be long and boring — but they’re important. Guru turns those long documents into bite-sized, cited answers. Instead of digging through folders, staff can find the exact policy snippet they need in seconds. That’s time saved and fewer mistakes made because people actually read the right thing.

Use case 4 — Enhance training for new employees

Onboarding is one of the most repetitive and high-value tasks in a small business. With Guru, new hires can get quick answers without interrupting their manager every five minutes. You can pair short, verified knowledge cards with checklists so new people learn faster and more independently.

Use case 5 — Facilitate knowledge sharing within the organization

People know things that others don’t. Guru makes it easy to capture that expertise and turn it into searchable, verified knowledge. Subject matter experts can add a quick card or update an existing one — and the rest of the company benefits immediately. No more tribal knowledge that leaves when someone quits.

Pricing summary

Pricing information was not available at the time of writing. Check Guru’s official site for current plans and costs that match your company size and needs.

Pros and cons

  • Pros:
    • Makes verified knowledge easily searchable and shareable.
    • Answers include citations, so users know where information came from.
    • Integrates into tools people already use (like Slack and browsers), reducing friction.
    • Helps standardize responses across teams, improving customer experience.
    • Speeds up onboarding and reduces time spent chasing answers.
  • Cons:
    • Requires someone to own and maintain the knowledge base, or it gets stale.
    • Can feel like one more tool to manage if you already have lots of apps.
    • Smaller teams may need time to build enough content to see full value.
    • Cost can be a factor depending on plan and integrations (see vendor for pricing).

Conclusion

Guru is a practical fix for a common small business headache: messy, scattered information. It helps teams find consistent, cited answers fast so people spend less time searching and more time doing actual work. If your startup or small company is growing and you’re feeling the pain of knowledge gaps, Guru is worth a look.

Ready to stop repeating answers and start sharing a single source of truth? Give Guru a try and see how much time your team can save.

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