Lumen5: Make Easy Videos for Your Small Business

Lumen5 helps businesses create polished videos using AI automation and brand controls. If you run a small business and dread making videos, this tool is built for you. It takes text, images, and a few clicks, then turns them into shareable videos that look like you hired a pro—without the agency price tag.

Who benefits? Small business owners, solo marketers, social media managers, and busy teams who need good video content fast. If you want to post more video but don’t have a studio, a huge budget, or hours to spare, Lumen5 can be a real time-saver.

Produce promotional videos for marketing campaigns

Running a sale, launching a new product, or promoting a service? Use Lumen5 to make short promos that grab attention. Start with your headline and key points, pick a template, and let the tool suggest scenes. Swap in your logo, brand colors, and a call-to-action slide at the end.

Practical tip: Keep promos to 15–30 seconds for social ads. Use a strong hook in the first 3 seconds and add a clear CTA like “Shop now” or “Book a demo.”

Create video content for social media platforms

Social platforms love video. Lumen5 makes square, vertical, or landscape videos so you can optimize for Instagram, TikTok, Facebook, or LinkedIn. The templates help with pacing and text placement so captions won’t cover important visuals.

Practical tip: For Instagram Reels and TikTok, keep it vertical and under 60 seconds. Add captions because many people watch with sound off.

Generate video summaries of blog posts or articles

Turn your best blog posts into short videos. Paste your article or key excerpts into Lumen5 and it will suggest scenes and text highlights. This is a fast way to repurpose long-form content and reach users who prefer watching over reading.

Practical tip: Pick 3–5 key takeaways from the post. Each takeaway becomes one scene. End with a slide that links back to the full article or invites readers to learn more.

Enhance brand visibility through video storytelling

Use Lumen5 to tell your brand story—how you started, what you believe in, or why customers love you. The brand controls allow you to keep fonts, colors, and logos consistent so every video feels like “you.”

Practical tip: Make a short founder story or customer testimonial video. Authentic, simple footage or photos paired with clear captions builds trust faster than flashy effects.

Engage customers with visual content easily

Create how-to videos, quick product demos, and FAQ snippets. Short, helpful videos answer common questions, reduce support tickets, and boost customer confidence. Lumen5’s templates speed this up so you can batch-create a few clips in one sitting.

Practical tip: Aim for one problem + one clear solution per video. Show the steps visually and add text captions to reinforce the message.

Pricing summary

Pricing details were not available at the time of writing. Check Lumen5’s website for current plans, trial options, and any special offers for small businesses.

Pros and cons

• Pros:
  • Fast way to create videos with minimal editing skills.
  • Brand controls keep videos on-brand without manual tweaks.
  • Templates and AI suggestions speed up production.
  • Supports multiple aspect ratios for different platforms.
  • Good for repurposing blog posts and promotional content.
• Cons:
  • Automated suggestions sometimes miss the best text flow—requires manual polishing.
  • Advanced customization can be limited compared to full video editors.
  • Quality of stock media varies; you may need your own images or clips for a premium look.
  • Pricing tiers and limits may affect how many videos you can export per month.

Conclusion

If you run a small business and want more video without the headache, Lumen5 is worth a look. It’s not a replacement for a full video production team, but it helps you make clean, on-brand videos fast. Use it to promote products, post social content, turn blog posts into clips, and answer customer questions with video.

Give it a try on a small project—make one promo or one blog-to-video repurpose—and see how much time you save. If you like the results, scale up and keep a steady stream of video content flowing. Your customers will notice, and your feeds will thank you.

Ready to make your first video? Start small, keep it simple, and have fun.