Gobii — 24/7 digital workers that do the boring stuff for you
Gobii is a tool that lets you create digital workers that automate web tasks 24/7.
Think of Gobii as a tiny, tireless teammate that never drinks your coffee or misses a deadline.
It’s a great fit for small businesses that need repetitive web work handled reliably — especially shops that can’t hire a full-time admin, data wrangler, or social media person.
If you run a small team, a one-person shop, or a growing local business, Gobii can help free you from busywork so you can focus on customers, products, and strategy.
How Gobii helps small businesses (quick overview)
Gobii builds “digital workers” that run automated workflows in the background. They can interact with web pages, collect information, post updates, and trigger follow-up tasks. For small businesses that need reliable, repeatable work done on a schedule (or whenever a trigger happens), Gobii is built for that kind of steady, no-surprises automation.
Automate lead generation from social media
If you spend hours hunting for potential customers on social networks, Gobii can do that for you. Set up a digital worker to scan profiles, collect public contact details, save leads to a spreadsheet or CRM, and even send first-touch messages. Instead of scrolling and copying, you get a steady feed of prospects delivered automatically.
Track competitor pricing and product launches
Want to know when a competitor drops a price or adds a product? Gobii can monitor competitor pages and price listings and alert you when things change. That means you won’t miss a sale because your price lagged behind. For small retailers and e-commerce sellers this is gold: better price decisions, faster reactions, and less manual checking.
Manage daily standups and team check-ins
For small teams that want structure without the meeting fatigue, Gobii can run standup workflows. It can collect updates from team members via forms or chat, compile the responses, and post a summary to your team channel or email. No more “who said what” chaos — just clear daily notes, automatically assembled.
Collect customer feedback automatically
Getting feedback should be easy. Gobii can send follow-up surveys after purchases, scrape review pages for new comments, or gather feedback from contact forms and route it to the right person. That means more customer insight without pestering your staff to chase reviews.
Schedule social media posts and updates
Planning social posts? Gobii can schedule and publish content across platforms, repost evergreen posts, or monitor mentions and respond or flag them. It’s not a replacement for creative strategy, but it handles the mechanical, repetitive posting that eats time.
Pricing summary
Pricing details were not available at the time this was written. Check Gobii’s website or contact their sales team for current plans and rates.
Pros and cons
- Pros:
- Automates repetitive web tasks so you can focus on higher-value work.
- Runs 24/7 — catches things outside business hours.
- Flexible: can be used for lead gen, monitoring, team processes, and content scheduling.
- Scales with your needs — add workers as you grow instead of hiring immediately.
- Reduces human error for boring, repeatable tasks.
- Cons:
- Setup takes time up front — you’ll need to design workflows and test them.
- May require tweaks when websites change structure (web scraping is brittle by nature).
- Not a creative replacement — it won’t write marketing strategy for you.
- Pricing details are unclear publicly (so budget planning may need a call).
Conclusion — should your small business try Gobii?
If your business does any repetitive web work — tracking competitors, collecting leads, handling check-ins, or posting updates — Gobii is worth a look. It’s built to replace the grinding, rule-based tasks that eat small teams’ time. Expect an initial setup investment to teach your digital workers what to do, but once they’re running, they’ll save you hours every week.
Want to stop doing the boring stuff and let a digital worker handle it? Try building a simple Gobii workflow for one task (lead capture or price tracking) and measure the time you get back. If it saves you a few hours every week, you’ve already won.
Ready to give Gobii a test drive? Sign up or contact their team to see how a few digital workers can change your day-to-day.